Welcome to SEO Google page one, organic search results are the only cost effective way to drive visitors to your website. Natural search results have no cost per click associated with them. Also research shows people put more trust in Google’s organic search than any of the paid advertising methods.
If you have a website you need people to find it, easily. Most website visitors make their way to individual sites via the search engines. Google is the most successful of the Search Engines, with the biggest share by far of the internet search market. This means if you want visitors you need a good Google search position. In the first 10 results to be on the first page.
Since there are only 10 slots and millions of websites you can’t just expect to be lucky enough to appear on the first page for your target keyword and phrases. It takes planning, hard work and a certain amount of expertise. That’s where SEO comes in. Optimising your website involves work both on and off of the pages. It is important that your site is built to a high standard, all the links must work and the content has to be both keyword rich and relevant. Remember search engines (as a rule) can’t see pictures, videos and flash animation. So it is vital that your text tells them what they need to know. It can be easy to lose focus on the important issue here and that’s your visitors. You need to engage and interest the people who come to your site too. Good well designed and well written sites appeal to both search engine spiders and real people, after all nobody will stick around to read your website if it doesn’t make sense.
As well as the important on page work which includes tags and meta descriptions, there is the vital off page work. Your site needs links, good quality relevant inbound links. This is what makes the world wide web work, with out links there is no web and no website traffic. The search engines Google especially take a great interest in the links pointing to your site. That’s how they find you and decide how important you are. A huge part of good SEO is building these links and ensuring you get the best value from them. On the other end of the scale there are also bad links, ones that will cause you and your website problems. So link building is a valuable and critical aspect of the success you will enjoy within the search results.
With the rapid growth of social networking new avenues have opened and new oportunities to promote your business or personal webspace. Google have taken all this in to account and use your social popularity as a measure of the website’s value and authority. Linking to your own site from your own bookmarking profile and blogs does have some value, but nowhere near as much as having links from other users. Recent reports suggeast up to 56% of all the traffic on the web is in the form of video now. This is a great promotion tool if it’s used properly. There are literally hundreds if not thousand of video sharing websites and more appearing every day. It’s worth bearing in mind the power of podcasts and internet radio too. These sites can add a very powerful punch to you promotional activities. Don’t forget about the new Google blended results too. You now find blog results, youtube videos and shopping results all appearing on the firstpage.
We make good use of all of these media types and have built up a wealth of knowlege and experience. In some cases the effect of a well optimised campaign can be seen in just a few hours. Of course all this is great as long as when your visitors arrive at your site, you have what they are looking for. This brings us full circle and back to content and site design. With all the right elements in place Google page 1 is within your reach.
